Yes — Masterplan is free to download and use, including 20 recipe imports a month, meal planning a week ahead, and shared grocery lists. Masterplan Edition unlocks unlimited imports, nutrition info, cook mode, bigger households, and unlimited planning.

Instagram posts and reels, TikToks, any recipe website, and photos — cookbook pages, printed cards, even handwriting. Share it to Masterplan (or snap a picture) and it becomes a clean, editable recipe.

Invite your partner, family, or roommates and you'll share one live-syncing grocery list and meal plan. Households of two are free; Edition unlocks bigger ones.

Masterplan is iPhone-only for now. If enough people ask, that could change — tell us at [email protected].

Every Edition plan starts with a free trial — you won't be charged until it ends, and you can cancel anytime in your App Store settings. We'll remind you before the trial converts.